About Me
‘Quality & Care’. This is what I live for. This is what I work for. My passion for creativity and hunger for continuous learning go hand-in-hand with the thrill of creation. I’m a perfectionist and organized soul - a tad bit more than I’m supposed to.
My Journey
I am working in the creative industry since 2005; prior to that I used to work in IT Support. Why did I switch careers? Well, there is a very long story behind it. I am planning to write a book about it one day!
I worked in a boutique brand and production agency where I provided art direction for a broad set of projects for clients like Louvre Abu Dhabi, Mubadala & GEMS Education among many others. My dedication and creative contribution have always helped my clients achieve their marketing goals and leave a positive impact on their overall brand strategy and awareness.
Currently, I am licensed by Dubai Media City as a Creative Freelancer providing graphic design solutions to start-ups and established businesses. My specialities include brand identity development and design, annual & sustainability reports, coffee table books, corporate brochures, logos, newsletters, calendars, typography, digital & social media, photo editing and print production methods.
Other than designing, I'm really passionate about Photography, Interior Designing, Architecture, Music, Arts and all things French! #AFrancophile
My Philosophy
Lindon Leader once said, 'Great design is born of two things; simplicity and clarity.' and that sums it all up for me.
And I love Franklin D. Roosevelt for saying, 'Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.'
I strongly believe in ‘Quality’ over ‘Quantity’ and strive to live and work by it.
I am equally passionate about technology and art, technology is there to take us into space, while art is there to still keep us well-grounded in our roots!
My Tools of Trade
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe Lightroom
- Adobe XD
- Adobe Acrobat DC
- Adobe Premiere Pro
- Adobe Audition
- Audacity
- MS Office 365
- Prezi
- WordPress
Photography Gear:
- Sony A7R III Mirrorless Camera
- Sony FE 24-70mm f/2.8 GM Lens
- Manfrotto Befree Advanced Alpha travel tripod for Sony α cameras
- Manfrotto 82mm Essential UV Filter
- SIMMOD 82mm Variable Neutral Density 0.4 - 1.8 Filter
